To meet these goals, I started by creating a mood board to understand their visual preferences. This helped me get an idea of how to proceed further. I focused on achieving a modern and simple look by using a simple color palette derived from their brand colors. This gave the website a more professional and streamlined appearance.

Choosing the right typography was another challenge. I had to use license-free fonts while maintaining a professional look that fit the website's tone. I decided to use Mulish and Poppins, which are two San Serif fonts that work well together.

Using professional images was also crucial, so I chose images that not only looked professional but also complemented the website's overall design.

Finally, I placed CTAs (calls to action) in the most prominent places on the site. This helped guide users and encourage them to schedule a meeting with my client. CTAs are important because they tell users what to do next and help to make the website more effective.